1. A message that doesn’t connect with your market, employees, fans and users.
More than likely, you have a following of people wearing your shirts because they are particularly interested in what you do. They might be employees or customers, but either way, they believe in what you’re doing. Make sure the message you intend to get across, gets across. Successful brands are consistent! We’ve seen more times than you can imagine off the wall designs that are not congruent with the brands message, lifestyle or values. Don’t find this out when it’s too late. Seek honest feedback and take it graciously.
2. A design that is not consistent with the brand or other designs.
Just because you’re a designer doesn’t mean you should design everything - especially if it’s not consistent with your brand. We’re not saying don’t go outside the box and get creative, but if you typically design rocket t-shirts and this time you’re trying to throw in a monkey, just don’t do it. Stick to your rockets or things that are parallel. This is not to say don’t experiment with different trends or other styles of printing like tonal, sim process or foil. If you’re ready to try something new, check out these 20 ideas to try on your next custom screen-printed shirt.
3. A low quality art file that could produce a distorted image.
There are plenty of resources available to produce high resolution files that are good for printing and leave you with a quality t shirt design. There are also plenty of to-scale templates that will help you visualize what your design will look like once printed. Set your proportions accurately and visually create what you want to see in the end. Real Thread has an art team that can provide assistance. If you need help in this area, we would be happy to help.
Consider where you stand in these three areas, take advantage of the free resources and tools available and lets make your best shirt yet!