01 6-star experience.
We don’t expect “wow” to happen by accident—rather, we know that it’s the result of intentional work and high-standards. We are unwilling to accept from ourselves and each other anything other than an excellent customer experience, excellent execution, and an excellent product.
02Love your neighbor.
We know that our employees are our most important asset and we aim to create a work-life experience unlike any other. We are supporters, cheerleaders, and helpers to one another. We seek to connect on a human-to-human level—not just as workers, but as friends.
We know that hard times will come—and when they do, we band together to push through them, confident that this too will pass.
We put team over self because we know that greatness is a collective effort.
05Profit as oxygen.
We do not exist for profit alone, but we do know that it is necessary for the company to continue to exist and serve people in the way that we do. As such, we are committed to being an efficient, productive, and profitable business.
We believe every day is a God-given gift—and we seek to use our time, talents, and resources to have a positive impact on our industry, society, and the planet.
07Enjoy the journey.
We believe that the real fun is in the “getting there.” Although we have goals we’re trying to accomplish, we seek to enjoy the journey to our destination—and all of the laughs, surprises, and lessons along the way—as much as the destination itself.