The 5 Best eCommerce Platforms for Launching Your Online Store in 2018
eCommerce
6
min read

The 5 Best eCommerce Platforms for Launching Your Online Store in 2018

Trying to decide which eCommerce platform is best for you and your online business? Start here.

There has never been a better time to launch your own brand. Barriers of entry are lower than ever, the number of eCommerce shoppers keeps going up, and there’s a wider array of tools to help you get started than ever before.

overwhelming number of options is why we rounded up and reviewed the best eCommerce platforms to help you figure out which one will be perfect for your growing brand.

Shopify


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Best Suited For:

Shopify is an ideal platform for brands who are looking to launch or simplify their online shop. Their all encompassing platform makes it easy to get your shop off the ground as quickly as possible. Between the ease of use, template options and social selling features, Shopify is a platform we strongly recommend for small to mid-sized brands.


BigCommerce


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BigCommerce is a particularly good fit for brands that are already established or are experiencing more growth. If you’re just starting out, BigCommerce will be tough to manage, and you might end up spending more time editing your site than you’d like. But if your brand is on the up and up, you’ll find all of the tools to take you where you want to go.


Squarespace


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Best Suited For:

If having a beautiful website to display your products is a high priority for you, Squarespace is definitely worth a look. Honestly, the templates are hard to mess up. Just add some of your own photography and you’ll have a beautiful online shop in no time.


WooCommerce



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If you’re someone who’s already using WordPress, WooCommerce is a seamless fit. The plugin is easy to implement, and it’ll definitely be scalable as you continue to grow. It can be pretty hands on though, so if you want to spend less time in the trenches of build your site, then look with caution.


PrestaShop



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PrestaShop’s biggest selling points are it’s price tag (or lack there of), and it’s deep library of technical help. So if you’re just starting out and are strapped for cash, using PrestaShop while getting up and running might be a good fit. But if you’re looking for a platform that’s scalable, sustainable, and easy to manage, we’d recommend looking elsewhere.

We hope this helps you in the hunt to launch to update your online shop! For more eCommerce and marketing tips, continue to follow our blog. We’ve got you covered on everything from writing stellar product descriptions to effectively pricing your products. And if there’s a specific topic you’d like to learn more about, let us know and we’ll make it happen.