What’s the point of social media marketing if you can’t have a little fun? Every good content calendar deserves some excitement!
If you're looking for some inspiration that goes beyond the usual "tweets from my cubicle" or "our office is dog friendly" posts, we've got you covered. One easy way to bring some life to your brand’s online personality is by celebrating fun marketing holidays that let your company culture show.
Your social media marketing will be fun and successful with a calendar of holidays to keep your brand engaged and relevant. We don’t mean New Year’s, Valentine’s Day, Thanksgiving, and the like. Think holidays like National Donut Day or Bike to Work Day—fun or interesting days that you can tailor your content around and make them work for you.
Finish this year strong and plan ahead for the next! Here’s a calendar of our favorite social media marketing holidays for brands to post about.
January 15th: National Hat Day
Kick off the year with a little shade. Don’t throw it—wear it.
Establish wear-a-wild-hat-to-work day for your team and get your followers to choose the best lid. Use Instagram Story features to foster engagement and get Share your brand’s hats spotted in different places.
Psst. Need some brand swag? We’ve got you covered! Check out our selection, from dad hats to bucket hats.
February 9th: National Pizza Day
No matter how you slice it, everyone loves a good piece of pizza.
Get some engagement going. Ask your followers where the best pie can be found, sample each, and report back with your brand’s pizza results.
Or, create your brand’s perfect pizza—your values as each of the toppings and your secret sauce as, well, the sauce. Some may say it’s a bit cheesy, but we think that’s OK under the circumstances.
March 18th: Global Recycling Day
It’s important to talk about what matters to you and to the earth.
Sustainability and caring for the environment are extremely important to us here at Real Thread. Since being eco-friendly is something that matters to us, we do our best to talk about it when we can. Relevant holidays such as these can give us that opportunity, and they can help you post about your values too.
April 23rd: World Book Day
Bookworms, this one’s for you. Print isn’t dead.
What are your team’s recent reads? Are there books that helped inspire your brand or got you where you are today? Has your brand produced any print publications or collateral?
Join the wonderful world of “Bookstagram” for a day! Pour some tea, light a candle, set up an aesthetic flatlay, and you’re in.
May 4th: Star Wars Day
May the 4th be with you.
There’s always a Star Wars fan on the team. If it’s not you, consult them for ideas.
Use trivia or fun facts about the ever-popular franchise to point to different aspects of your brand. Maybe you’re a design brand who can mock up some holograms. Or you’re an engineering brand who can discuss the science of space travel.
We’ve got a good feeling about this.
June 21st: International T-Shirt Day
Did we mention we make t-shirts?
It should come as no surprise that this is our favorite holiday. Our big day. Our time to shine. We may or may not count down to this very important holiday every year.
You know what to do. Flaunt those t-shirts! (Especially if they’re custom t-shirts from yours truly.) Hold a fashion show. Walk the runway. Own that stage.
July 17th: World Emoji Day
Feeling very heart eyes emoji about this one.
Ask your followers to comment their favorite emoji to boost engagement. Tell your brand’s story with emojis. Remake your logo out of emojis.
Just be careful to not cross the line of cringe with your emoji use. Remember, the crying laughing emoji is old news now. (It’s OK if you still use it, but Gen Z will know you’re “old.”)
August 26th: National Dog Day
Everyone’s best friend.
We all love our dogs! Get your team to send it pup pics and show off all the furry friends.
This is also a great opportunity for your brand to talk about company culture. For example, a remote company can explain how this mode of working lets employees spend more time with pets when needed. And a dog-friendly office space can brag about being the best place to work.
September 12th: National Video Games Day
Level up your social media game.
From Candy Crush to Call of Duty, The Sims 4 to Final Fantasy XIV—we all love to lose track of time to complete a goal or win a (friendly) competition.
Design some gaming achievements or trophies that align with your brand’s goals. Post cheat codes (aka promo codes) and get some sales. Reach out to some Twitch streamers to get a sponsorship deal going. Just don’t forget to save your game!
October 1st: International Coffee Day
Hands down, one of the best days of the year—and you'd be hard-pressed to find someone who didn't agree with you.
There is so much potential for fun posts on a day dedicated to coffee. But that means there’s also a high chance of posts getting drowned in a sea of similar content. It’s best to come up with a unique spin and set your brand’s posts apart from all the other noise.
Big hits are always giveaways and promo codes. Give away gift cards, specialty coffee, or branded coffee cups. Or post a Starbucks or Dunkin (or local shop!) gift card barcode for your followers to grab a cup from you.
Coffee lover? Check out our blog post on some of our favorite coffee shops—that happen to have some of the best coffee shop merch, wink wink.
November 13th: World Kindness Day
If you can be anything…
With all the stress and chaos we face each and every day, whether it be on a small or large scale, a bit of kindness goes a long way.
Encourage your followers to be kind. Tie it to your brand. What’s unique about your values that makes you a kind company? Is your customer service unmatched?
December 4th: National Cookie Day
If you give a brand a cookie...
Homemade or from the store—cookies are a great way to bring people together.
Share your team’s favorite recipes, let your followers vote on their favorite kind of cookie, or ask for wild and different flavor ideas. If you’re a tech company, post a crash course on what “accepting cookies” means. Or talk about why your brand is so sweet.
To take your brand's social media marketing to the next level, it's important to keep a few things in mind.
First and foremost, be sure that you're having fun with your content creation.
Social media marketing can be one of the most effective ways to connect with your audience and cultivate brand loyalty, but if you aren't enjoying yourself, then what's the point?
Second, make sure that you have an eye on making sure that your holiday posts are relevant to both your brand and audience.
These fun holidays are great times to get your brand involved in the conversations happening around them. By using the calendar above as a guide, you can create content that’s relevant and interesting to your audience, who will in turn appreciate what you have to say.