We sat back with the crew from PRPL to learn how shirts have changed their business for the better.
What’s this most recent collaboration that PRPL is doing with Real Thread?
We wanted to do this designer collection, and the opportunity to collaborate with Real Thread emerged after having a conversation about your future and marketing efforts. We both value design and quality, and are positioning ourselves that way in the industry. What better way than associating with each other and getting a little synergetic success?!
How has this impacted your client reach? Specifically, were there any numbers you can attach to growth?
Why company merch?
Our early days as an agency were spent designing band merch, so when it comes to repping our own brand and culture, we stay in touch with our roots by wearing them. Fashion, just like design and the digital industry in general, evolves at a quick pace, and we love keeping up with trends, or setting them ourselves!
We absolutely love working with you. Why do you use Real Thread?
Real Thread just gets us. Your high esteem for quality design and craftsmanship line right up with ours, and being friendly neighbors is a plus!
How have shirts built culture internally?
A t-shirt can be a memory, prize, conversation spark, or instant identity. We’ve made shirts for our 5K teams, a hackathon, PRPL.mov fitness program, and most often, just for fun to ring in a new season. When you put a lot into culture and feed team spirit, it has a lasting effect on morale.
We held pre-orders here internally for employees, and 75% of them claimed at least one shirt before even seeing them.
How do the shirts impact staff and clients?
In our agency culture setting, each new run of designs always generates excitement. Our employees and clients are genuinely proud to represent the PRPL brand, in and out of the office, and it inevitably boosts camaraderie. Having quality garments also reflects highly on our standards and values.
How do shirts build business for PRPL?
Besides the culture-related payoffs, t-shirts make for great billboards and client courting and retention tools. Our caring about all the above (read: quality, culture, fun), attracts a certain breed of brands, partners, and career applicants — the kind we love to work with.
Big thanks to PRPL for sitting in and letting us chat with them.
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