What ingratiates some messages into your life?
There’s no science to it, but we’ve noticed 5 trends.
1. They’re Personal: Your company isn’t made up of a brand. It is made up of people. Great brands act like it! Stay personable and approach people as people.
2. They Share Power: Any brand power that you have is given to you by your followers. Share this power with them. Great brands invite clients into the process, they spoil their followers with exclusive offers and offer them pertinent insight.
3. They Give a Problem a Solution: People love solutions to problems. Great messages and better brands, pose a problem with a lasting solution.
4. They Cast Potential: Great brands respect their audience, understand their potential and cast a worthwhile vision for them.
5. They Stay Present: Great brands know their followers and stay present with them. They don’t cower and they don’t condescend.